Consumer Landscape / Macro Trends – Adam Conley, VP Portfolio Strategy & Human Insights / Emily Rogers, VP Customer Strategic Insights

Adam Conley is the Vice President of Portfolio Strategy and Human Insights for Coca-Cola, North America. 

In his role he is responsible for shaping the regional connection of the company’s brand strategy to the humans that they serve across their full portfolio of brands.

Adam has over 20 years of experience in marketing, strategy, and human insights, having previously worked for Mars Wrigley, Reckitt and Haleon, as well as prior experience working for multiple market research suppliers.  He’s had the pleasure of influencing several brands across categories including; M&M’s, Snickers, Skittles, Mucinex, Durex and Breathe Right Nasal Strips in addition to many more.

He has presented in multiple markets across the globe and been an ongoing guest lecturer at NYU and is particularly proud to serve as the Hispanic Ally for Coca-Cola North America.

Emily Rogers leads the Customer Strategic Insights team within the FSOP Organization at Coca-Cola.

In this role, she oversees a team of experienced professionals dedicated to delivering industry-leading insights, compelling storytelling, and strategic problem solving that drive growth and fulfill Coca-Cola’s Thought Leadership promise.

With over a decade of experience within the Coca-Cola System, Emily brings a well-rounded background in Commercial Strategy, Category Leadership, and Insights Development. Her work is marked by a deep commitment to translating data into meaningful strategies that shape the future of the business.

Emily lives in the Chicago area with her husband and their two children. Outside of work, she enjoys spending time with her family, cooking, reading, and nurturing her passion for gardening.