Amr currently is the President, RBI Global Customer Team, leading the Global RBI business on behalf of the Coca-Cola Company, partnering with RBI leadership on Long Range Plans to drive Sustainable Growth, through Innovation, Marketing and Traffic Driving Opportunities, to create value for Franchisees and RBI Consumers

Prior to that role, Amr was the General Manager for the Coca-Cola company leading the business in the West, managing one of our largest Bottlers in North America.

Amr was also, the Coca-Cola President of the Global 7-Eleven business, working closely with the 7-Eleven leadership in 18 countries, Amr has a wealth of knowledge, experience, and a passion for the business, in strategic thinking, customer leadership, team empowerment and franchise leadership. Amr has held multiple leadership positions over the past 31 years, across the Coke system, both in the US and international markets- Coca-Cola North America, VP of FS&OP in the West Region, Group Director for FS&OP in the South Region, As well as the Country Manager in Dubai, Bahrain, and Saudi Arabia for the Coca-Cola Middle East & North Africa Division.

Amr is on the board of the Global Leadership Counsel for CSU (Colorado State University) as well as an active participant in NextUp (Empowering Executive Women) and Women’s Foodservice Forum (WFF).

Amr currently lives in Miami with his wife, Shahira. They have one son, Seif.